PROJECT OVERVIEW
Optum pharmacy's medication search feature has limited condition search capabilities, putting the burden on patients to remember medication names. They want to consider additional search channels in order to improve users' ability to locate medication product pages
The Challenge
Our hypothesis is that allowing users to shop by condition will increase their exposure to Optum pharmacy's treatments and support. We believe showcasing medications by condition, prescription, or other means of discovery will make it easier for users to recognize and find entry points to transfer their prescription.
Hypothesis
Sole UX Designer
Product vision and strategy
Market research
UX/UI Design
My role for 1 month:
Competitive Analysis
Low - Mid Wireframes
High fidelity mockups
Content
Prototype